Custom Fields

This section allows the administrator to manage the product custom fields. The product custom fields are useful when you need to store additional information about the product, and they are usually specific to the line of products offered at your online store. For example, the products may have such custom fields, as Features, Safety requirements, etc. Please note that all custom fields will apply to all products, so when you are creating them you need to choose the most general pieces of information possible. For instance, if your store sells only books, it is ok to have a field called ISBN; however, if you sell books, audio tapes and CDs, you might want to call it something else, or use the SKU field.
All custom fields will be automatically used in the Administrative Console, in the Product Management section. You will need to edit the theme templates for them to appear on the storefront.